Hort-Ind Agri-Business Incubation Centre (Hort-Ind ABIC), ICAR-CISH, Lucknow organized a Pitch Day for entrepreneurs under Udyanoday-2 on 03rd December, 2024. This programme aimed to identify and support innovative startup ideas in horticulture. Out of a large pool of applicants from across the country, seventeen startups were screened and invited for presentations. Total seven startups were selected by the selection committee. Startup ideas were judged by a panel of eminent experts Dr. T. Damodaran, Director, ICAR-CISH, Lucknow, Dr. B.K. Pandey, Managing Director M/s Mittan Agritech Pvt. Ltd., Lucknow from agritech industry, Mr. Shyam Kumar, COO, MedTech-Centre of Entrepreneurship, SGPGIMS, Lucknow, Dr. Maneesh Mishra, PI-ABIC, Dr. Kundan Kishore, Head and Principal Scientist, Crop Production Division, Dr. Alok Kumar Gupta, Scientist and Dr. Ravi, S.C., Scientist, ICAR-CISH, Lucknow.